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Jeep® Brand brings the “Cherokee Effect to DALLAS

Test Drive the All-New Jeep Cherokee at Traders Village

Jeep Street Team compressed_2The “Cherokee Effect” street team presented by the Jeep® brand is coming to Traders Village at
2602 Mayfield Road in Grand Prairie. The Jeep brand will offer the community the opportunity to be among the first consumers to test-drive the all-new Jeep Cherokee between the hours of 10:00am until 5:00pm daily on Saturday, December 7 and Sunday, December 8.

Creating a festive-like atmosphere, the Jeep brand will offer activities, games, live music, and premium giveaways throughout the tour.

Adventure minded individuals can participate in the capture the flag scavenger hunt, a unique game centered on the vehicle highlights, capabilities and features; best-in-class 4×4 capability, class exclusive 9-speed automatic transmission, advanced technology, and over 70 safety and security features.

“There is a new king of the hill in mid-sized sports utility vehicles and we are excited for consumer to experience it first-hand,” said Michael Manley, President and CEO – Jeep® Brand, Chrysler Group LLC.

“The all-new 2014 Jeep Cherokee will be the benchmark for mid-sized SUVs with a new level of on-road driving dynamics and fuel economy, while at the same time improving the 4×4 capabilities that consumers expect from a Jeep.”

Accompanied by a Jeep Brand Ambassador, anyone age 18 and over with a valid driver’s license is eligible to test drive the new Jeep Cherokee and get entered into the 2013 Chrysler Group National Giveaway for a chance to win $45,000 towards any eligible Chrysler Group Vehicle.

The Jeep Cherokee street team first hit the road on October 12, 2013, traveling in a fleet of Cherokees across the United States making stops at fairs, festivals and markets in Washington D.C., Detroit, Chicago, New York, Philadelphia, Boston, Dallas, Houston, Atlanta and Los Angeles.

The Jeep street team tour will officially conclude on December 15, 2013.

For more information on the Jeep brand, please visit or

About the Jeep Brand
Built on more than 70 years of legendary heritage, Jeep is the authentic SUV brand with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The  Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup includes Cherokee, Compass, Grand Cherokee, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models are sold outside North America – and all are available in right-hand-drive versions and with gasoline and diesel powertrain options.

Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

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