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The ultimate parking pass: FordPass® helps you find a parking space and then pay for it

I thought it was one of the great marvels of modern manufacturing  when cars that could park themselves were first introduced.

But how do you find that elusive parking spa?e. Ford has a solution for that, too. You can now book and pay for parking before someone else snags it.

Harris Poll finds 34 percent of U.S. adults are using other methods of transportation – buses, subways, taxis – due to frustration with finding parking.  Findings show people can waste up to an hour a week searching for parking.

And now I know how true that is. I recently took a Dart (Dallas Area Rapid Transit) to a popular shopping mall. Since I live near a Dart Station, it was only 20 minutes to the mall. Sometimes  I spend that much time looking for a parking place.

FordPass® now offers users the ability to find, book and pay for parking at garages in more than 160 cities in the United States – all before they even step into the driver’s seat. FordPass is free for Ford owners and non-owners alike

Paying for parking is easy and secure through FordPay, which allows users to safely store credit and debit cards for quick FordPass transactions

More than one-third of American adults agree that finding parking is such a pain that they’re ditching driving to avoid the hassle. But with FordPass®, drivers can eliminate that anxiety – and avoid a showdown over parking – before they even get into their car.

FordPass users can locate, book and pay for garage parking in more than 160 cities across the United States – all without ever leaving FordPass – saving time and avoiding the hassle of hunting for a place to park.

“Finding and paying for parking is one of the biggest pain points for drivers,” says Elena Ford, Ford Motor Company vice president, Global Dealer and Consumer Experience. “This new feature is just one of many ways we are delivering better, smarter, more efficient mobility solutions for consumers with FordPass.”

With park and pay now available on the FordPass platform, members can access these new features by downloading the latest FordPass update on their smartphone.

Search, click, pay, park

Simply by entering their destination into FordPass, drivers can view all available supported parking areas nearby, see how much parking there costs, set up their wallet in FordPay, then opt to pay for parking in advance.

Parking availability is updated in real-time, so drivers always have up-to-date information throughout their trip. FordPass even allows users to bookmark their favorite parking for repeat use in the future, making once-frustrating trips potentially more convenient than ever.

Ford has integrated these features into its FordPass platform not just because trying to find parking in a crowded area is annoying, but it wastes precious time.

A recent Harris Poll reveals commuters going to work or school report spending an average of 14 minutes looking for parking. Those out running errands don’t fare much better, reporting 12 minutes trying to park. For someone searching for parking just once a day in a typical five-day work week, it adds up – at least one hour a week is wasted driving around in circles.

                              Reinventing the customer experience

As Ford expands its business model to be both an auto and mobility company, it is reinventing the customer experience with FordPass. FordPass is a free digital, physical and personal platform designed not only to alleviate anxiety over parking, but to offer mobility solutions for everyone – car owners and non-car owners alike.

There are four benefits for members:

Ford Marketplace includes mobility services such as parking;

Ford Guides help consumers move more efficiently;

Ford Appreciation, where members are recognized for their loyalty; and

Ford Hubs, where consumers can experience Ford’s latest innovations. The first of these urban storefronts will open in the Westfield World Trade Center in New York.

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